Most fractional leaders advise, then leave the work to you. Ours roll up their sleeves alongside a team of doers, so strategy and execution happen together across business ops, marketing ops, vendor selection, product marketing, demand gen, e-commerce and events.
Every engagement follows the same four steps, whether you need one service or all of them.
We look at your people, processes and technology, map them to your growth trajectory, and show you what each gap costs. Start with the free tech stack assessment.
Take the free assessment →Your fractional COO and CMO set one plan, one budget and one set of numbers. Our team fixes the highest-cost problems first.
We run the engine alongside your team: campaigns, launches, events, CRM and reporting, reviewed every week against pipeline and revenue.
Documentation, runbooks and a named owner for every process, so your team runs it without us. Or we stay on, scoped to what you need.
Different tools, teams and goals. Same pattern: we find where revenue gets stuck, fix it, and stay until it holds.
We built its revenue engine, automated processes, ran partnerships and opened new accounts through warm introductions, so growth no longer hinged on two clients.
Read the case study ArchitectureA global Fortune 500 software company saw a fast-rising platform as a threat. Our lead architect's assessment showed it was the missing piece. Leadership bought it instead of building a rival.
Read the case study CollaborationWe mapped every sales, marketing and operations workflow at a 500+ person real estate brokerage, then consolidated, automated and digitized them into 18 workflows across seven teams. Cycle times fell 35%. Errors between teams fell 28%.
Read the case study Vendor selectionWe assessed the current stack, mapped it to people and processes, and laid out every viable option, weighed on business fit, goals, future scale, licensing cost, and pros and cons. Leadership chose what's best for the company and its growth.
Read the case studyA sample of the platforms and AI tools we know well. Our experience goes far beyond this list, so we find the tools that fit your business the most.
You have the parts: a plan, a CRM, marketing automation, a team, events, etc. But data sits in silos and work stalls between teams. We connect it all, unlock the data and run the engine. That’s our job.
A plan your team can actually run. Clear targets, channels, budgets and owners, reviewed every month against real numbers.
Every handoff from first touch to renewal is mapped and measured, so leads stop falling between marketing, sales and customer success.
We recommend what fits your business, not what a vendor wants sold. We work in the platforms you have or help you pick new ones. No shelfware, no duplicate tools.
Every service here is one we've run in-house as operators and delivered for clients as consultants. Now you get it on a fractional basis: pick the one you need, or bring us in to run them all.
Senior operating leadership without a full-time hire. We set the cadence, fix how teams hand work to each other, and keep the whole company pointed at revenue.
Senior marketing leadership without a full-time hire. We set the strategy, own the plan and the budget, and hold marketing to pipeline and revenue, not activity.
The day-to-day work that keeps a growing company running smoothly. We map how work actually moves, fix the handoffs and put the processes, tools and reporting in place.
The engine room behind your marketing. Clean data, leads that reach the right rep fast, and reporting your CFO will actually believe.
Choose the right platform or partner the first time. We define what you actually need, run the RFP, score vendors on fit and cost, and negotiate terms, based on your needs, not a vendor's sales pitch.
Positioning that makes buyers choose you. We define who you sell to and why you win, then give sales, marketing and partners one clear story to tell.
Events that show up in pipeline, not just in photos. From research and planning to being there in person to represent your brand, then making sure every conversation gets followed up.
Get found wherever buyers look, from Google results to the answers in ChatGPT, Perplexity and Google's AI Overviews. Then turn that attention into pipeline you can track.
Your online store run as a revenue channel, not a side project. We launch, migrate and run stores on Shopify, Adobe Commerce and other platforms, connected to the CRM, ERP and marketing tools behind them.
We turn the workflows into AI agents that automate the busywork and cut the time and cost of running your operation. Use ours, or have us build one for your team.
Nine questions about your systems, budget and sales motion. Get the platform direction that fits, where you're paying twice, and your top three fixes.
Start the assessmentDesigns your lead flow end to end: capture, scoring, routing, response times and the handoff into sales.
Get early accessHave a process that eats hours every week? Tell us about it and we'll scope an agent that does it for you.
Describe your processFixed-scope programs. Each one starts by finding where revenue is stuck and ends with your team running it.
A three to four week deep dive into how revenue actually moves through your business. We interview your teams, work hands-on in your CRM and marketing tools, review data, workflows and spend, then present a 90-day roadmap to your leadership team.
For companies that grew faster than their structure. We define roles and ownership, clean up the systems your teams rely on and build one operating plan everyone works from, so decisions stop depending on who you ask.
Build your foundationFor teams that work hard but lose time between handoffs. We map how work actually moves, fix the handoffs between marketing, sales and customer success, and automate the busywork, so projects ship faster and nothing falls through the cracks.
Streamline your operationsFor companies ready to grow without adding chaos. We connect marketing, sales and customer teams into one revenue engine with shared targets, clean data and reporting leadership trusts, so every new dollar you spend has a clear path to pipeline.
Scale your revenueFor a new product, a new release of an existing product, or a relaunch that sharpens your positioning. We run the whole launch as one program across awareness, sales enablement, lead generation and thought leadership, so it shows up in pipeline, not just in the announcement.
Plan your launchEvery industry has its own buyers, sales cycles, use cases and rules. We’ve built revenue operations in all of these.
We lead with honesty and transparency, including when the news is bad.
We deliver work that keeps running after we leave.
We work inside your team, your tools and your meetings, not from the outside.
Modern, scalable systems, and AI only where it actually saves time.
We simplify systems, workflows and decisions.
Straight answers about fractional COO and CMO leadership, pricing and how we compare with consultancies and marketplaces.
QualityPro Hub is a women-owned fractional COO and fractional CMO firm for growing companies and enterprises, B2B, B2C and B2B2C. Our senior operators lead and run business operations, marketing operations, vendor selection, product marketing, demand generation, e-commerce, events and AI search as one revenue engine, working in Salesforce, HubSpot, Adobe Experience Cloud, Customer.io or whatever platforms you already use, and we stay until it runs without us.
A fractional COO is a senior operating leader who works with your company part-time instead of as a full-time executive. Companies usually bring one in when growth outpaces operations: handoffs between teams break, the tech stack sprawls, or leadership can't see across the business. More about our fractional COO.
A fractional CMO is a senior marketing leader who works with your company part-time instead of as a full-time executive. Companies usually bring one in when marketing spend isn't turning into pipeline, nobody owns the plan and budget, or the team needs senior direction before hiring a full-time CMO. At QualityPro Hub, the fractional CMO comes with the team that executes. More about our fractional CMO.
It's marketing measured by pipeline and revenue, not activity. At QualityPro Hub, a fractional CMO sets the strategy, plan and budget, and the team covers marketing operations (CRM and marketing tools, lead routing, attribution), product marketing (positioning, launches and sales enablement), demand generation across paid, organic and AI search, and events that are followed up and reported on as pipeline.
Large consultancies are built for long, multi-phase transformation programs. We put senior operators hands-on now, do the work ourselves and stay until your team can run it, including owning one or several workstreams inside a larger program. See the full comparison.
Most fractional firms and marketplaces match you with one leader per role. We give you a fractional CMO and COO plus the team that does the work, so strategy and execution don't sit with different people. See the full comparison.
You can start for free with our tech stack assessment. The Stack Snapshot, a written stack recommendation with a 45-minute session, and the Revenue Systems Audit, a three to four week deep dive ending with a 90-day roadmap, are quoted after a short call, as are fractional COO and CMO retainers.
We're vendor-agnostic. We work every day in Salesforce, HubSpot, Adobe Experience Cloud (including Adobe Real-Time CDP, Adobe Customer Journey Analytics, Adobe Analytics, Adobe Campaign and Adobe Commerce), Customer.io, Shopify, Snowflake, Databricks, Google Cloud, Microsoft Dynamics 365, Microsoft Azure, Freshworks and ZoomInfo, along with AI tools such as ChatGPT, Claude, Perplexity and AiSDR. We also work in the other tools you already run, or help you choose the right ones.
Yes. We gather requirements from every team that will use the tool, write the RFP, run scripted demos and reference checks, score vendors on fit and total cost, and help negotiate the contract. Our recommendations follow your business, not a vendor's sales pitch. More about vendor selection and RFPs.
Two kinds of companies, selling to businesses, to consumers or both (B2B, B2C and B2B2C).
Growing companies whose growth has outpaced their operations: the founder is still the bottleneck, teams work in silos, the tech stack has sprawled, or marketing spend isn't tied to revenue. They need senior operators to fix operations and marketing together, without hiring a full executive team.
Enterprises in the middle of a change: a CRM or marketing automation migration, platform consolidation, a reorganization or acquisition, or a leadership gap. They need senior people who can own one or several workstreams, work inside their teams and governance, and hand them back running.
We work across software, SaaS and AI, cybersecurity, IT services and hardware, data centers, pharma and life sciences, professional services, e-commerce and retail, education and EdTech, real estate and property services, and nonprofits.
Yes. Answer engine optimization (AEO) is part of our demand generation work: we make your site readable to AI crawlers, rewrite key pages to answer buyer questions directly, earn mentions on the sites AI assistants cite, and track AI-sourced leads in your CRM. More about demand generation and AI search.
Yes. Our Operations Agents are built from real operations work. The tech stack assessment agent is live, a lead flow designer is coming soon, and we build custom agents for client teams.
Yes. Enterprises bring us in when a transformation needs senior hands-on operators: CRM, marketing automation and CDP migrations across Salesforce, HubSpot, Adobe Experience Cloud and Customer.io, tech stack consolidation, integrating sales and marketing operations after an acquisition or reorganization, or covering a COO or CMO leadership gap. We work under a statement of work with defined deliverables and 30, 60 and 90-day milestones, follow your security and access requirements, and finish with documentation, runbooks and named owners so your team runs it after we step back.
Yes. QualityPro Hub is a women-owned business.
You'll get a specific next step within one business day, usually a 30-minute call.
