Fractional CMO services

Short answer: a fractional CMO from QualityPro Hub is a senior marketing leader who works with your company part-time. We set the strategy, own the plan and the budget, and hold marketing to pipeline and revenue, not activity. Most fractional CMOs stop at strategy. Ours comes with the team that executes: marketing operations, product marketing, demand generation, events and e-commerce.

Who this is for: CEOs, founders and sales leaders whose marketing spend isn't turning into pipeline, and enterprises covering a marketing leadership gap, a launch or a reorganization.

When does a company need a fractional CMO?

• Marketing spend is going up, but nobody can tie it to pipeline or revenue.
• The team and agencies are busy, but nobody owns the plan and the budget.
• Sales and marketing tell different stories about who you sell to.
• You're preparing for a launch, a new market, fundraising or an acquisition.
• You want senior marketing leadership before you're ready to hire a full-time CMO.

What's included?

• Marketing strategy, annual plan and budget tied to the revenue target
• Positioning and brand direction, with product marketing to carry it out
• Team, agency and vendor leadership
• Pipeline targets and board-level reporting from one dashboard
• Marketing operations, demand generation and events run by our team
• Hiring, and the handoff to a full-time CMO when you're ready

How does an engagement work?

1. Find: trace recent deals back to their source, compare spend against pipeline and test your positioning with sales and customers.
2. Fix: one plan and budget on a single page, spend moved to what produces pipeline, and agreed lead definitions with sales.
3. Run: campaigns, launches and events run by our team, reviewed monthly with leadership on one dashboard.
4. Hand off: owners for every channel and report, agency scopes tied to outcomes, and a hiring plan.

Read more in What a fractional CMO does in the first 90 days and Fractional CMO, full-time CMO or marketing agency.

Frequently asked questions

What is a fractional CMO?

A senior marketing leader who works with you part-time. They own strategy, budget and the pipeline target, and direct the team that runs the channels.

Will a fractional CMO work with our existing agency?

Yes. We give agencies a clear brief, targets tied to pipeline and one point of contact for decisions.

How long until we see results?

Expect a diagnosis and quick wins in the first 30 days, one plan and dashboard by day 60, and measurable movement in pipeline by day 90.

How much does it cost?

Fractional CMO retainers are scoped after a short call, based on the time you need and whether our execution team is included.

Want marketing measured by revenue? Book a 30-minute call.