Marketing operations services
Short answer: marketing operations is the engine room behind your marketing: the CRM and marketing automation, the data, lead routing and reporting. QualityPro Hub runs it hands-on in Salesforce, HubSpot, Adobe Experience Cloud, Customer.io and the other tools you use, so leads reach the right rep fast and leadership trusts the numbers.
Who this is for: marketing and revenue leaders with messy data or slow lead follow-up, and enterprises in the middle of a CRM or marketing automation migration.
What's included?
- CRM, marketing automation and CDP administration in Salesforce, HubSpot, Adobe Experience Cloud (including Adobe Real-Time CDP, Adobe Campaign, Adobe Analytics and Adobe Customer Journey Analytics) and Customer.io
- Lead management, scoring and routing, with response-time targets
- Attribution, dashboards and pipeline reporting from one source
- Data quality: deduplication, standard fields and enrichment
- CRM and marketing automation migrations
- Tech stack audits and consolidation, and vendor selection when you need a new platform
How does an engagement work?
- Find: review your systems, data and lead flow, starting with the free tech stack assessment.
- Fix: clean the data, rebuild routing and agree on one set of definitions with sales.
- Run: administer the platforms and reporting week to week.
- Hand off: documentation, runbooks and trained owners for every system.
Frequently asked questions
Should we use HubSpot or Salesforce?
It depends on your sales process, data and team. Read HubSpot vs Salesforce for a growing company.
Can you migrate us without losing data?
Yes. We audit and clean before moving, map every field, run systems in parallel and validate reports before switching off. See our migration checklist.
Are we paying for tools we don't use?
Often, yes. Read 10 signs you're paying twice for your tech stack.
Want reporting your CFO will believe? Book a 30-minute call.